Top 10 Real Estate Agents Websites: Stand out in the Competition
1. User-Friendly navigation
1.1 Intuitive search filters
The best real estate agent websites often have intuitive search filters that make it easy for users to find their dream home. Zillow has some of the best search filters. Users can enter specific criteria like location, price ranges, number of bathrooms and bedrooms, and even desired features such as a waterfront view or pool. This allows potential home buyers to quickly narrow down their options and find properties that meet their exact needs.
Realtor.com has a great search engine that is intuitive. Their advanced filtering allows users to search for houses based on the school district, nearby amenities, and commute time to work. This level of customization ensures that users are only shown properties that align with their lifestyle and preferences.
Redfin also offers top-notch search filtering. In addition, users can filter search results by property type and listing status in addition to standard criteria like location and price. This level of detail allows users to find properties that meet their specific requirements.
In conclusion, the most effective real estate agent sites use intuitive search features to help users locate their ideal home quickly. Zillow.com, Realtor.com and Redfin are a few websites that excel in this regard, making them the top choice for anyone looking to buy a home.
1.2 Easy-to -Use Map Features
Map features that are easy to use can make a huge difference when it comes to finding the right real estate agent. Realtor.com offers a convenient tool that is available on many real estate agent websites. Their map feature allows users to easily search for properties in specific areas, view listings in map form, and even check out the surrounding neighborhood.
The map feature of Realtor.com allows you to see all the listings in one area at a single glance. This visual representation makes it easy for users to compare different properties and get a sense of the overall market in their desired location.
In addition to searching for properties on the map, users can also access a wealth of information about each listing, including photos, property details, and contact information for the listing agent. This makes it simple to gather all the information you need to make an informed decision about a potential property.
Another great feature of the map tool on Realtor.com is the ability to filter search results based on specific criteria, such as price range, number of bedrooms and bathrooms, and more. This allows users to narrow their search and focus their attention on properties that best meet their specific needs.
Overall, the map feature of Realtor.com can be a useful tool for those looking to buy or sale a home. Its user-friendly interface, comprehensive property information, and customizable search options make it a standout feature on one of the best real estate agent websites available.
2. High-Quality Property Listings
Detailed Descriptions
1. One of the best real estate agent websites is Zillow. Zillow, a popular real estate marketplace online, provides detailed descriptions for properties that are available for rent or sale.
2. Zillow’s listings include high-quality photographs of the properties as well detailed information such as the square footage, price, number and bathrooms of bedrooms.
3. Zillow offers more than just information about the property. It also gives you details on nearby schools, crime levels, and other amenities.
4. Zillow’s user-friendly interface allows users to easily search for properties based on their preferences, such as location, price range, and property type.
5. Realtor.com, another highly recommended real estate website, is also worth a visit. Realtor.com is a comprehensive listing of homes for rent, commercial properties, and other properties.
6. Realtor.com provides detailed descriptions of each property, including photos, floor plans, and virtual tours, giving users a thorough understanding of what each listing has to offer.
7. The website is also a one stop shop for everything real-estate. It offers mortgage calculators as well as real estate guides.
8. Realtor.com allows users to narrow down options based upon specific criteria. These include property type, range of prices, and amenities.
9. Overall, Zillow and Realtor.com are two of the best real estate agent websites that provide detailed descriptions of properties, helpful tools and resources, and a user-friendly experience for homebuyers and sellers alike.
2.2 Professional Photography
There are certain elements that make a website unique when it comes professional photography.
First and foremost, high-quality images are essential. A skilled photographer can capture the property at its best, showcasing all its features in a way that appeals to potential buyers.
In addition to high-quality images, it’s also important for real estate agent websites to have a clean and user-friendly design. This includes easy-to-navigate websites, clear calls to act, and a design that highlights the most relevant information about the featured properties.
Another important aspect of professional photography for real estate agent websites is consistency. This means using the same style and tone throughout all of the images on the website, creating a cohesive look that helps to establish the brand and make a strong impression on visitors.
Finally, it’s essential for real estate agent websites to be optimized for mobile devices. It’s important that websites be mobile-friendly, as more people are using smartphones and tablet devices to browse the web. This ensures a seamless user experience on all devices.
Real estate agent websites that focus on these key elements, such as high-quality images and user-friendly designs, can create an engaging online presence, which helps to attract potential customers and ultimately drive sales.
3. Mobile Responsive Design
3.1 Optimized Devices
It is essential that real estate websites are optimized for mobile devices in the digital age. The following three websites stand out as examples of top-notch design and functionality:
1. Zillow
Zillow’s website is an example of great design that adapts to various devices. The layout of the site adapts to any device, be it a smartphone, tablet, desktop computer, or other. Users can easily search for properties, view listings, and connect with real estate agents, all while enjoying a responsive design that adapts to their device.
2. Realtor.com
Realtor.com excels at providing an intuitive experience across all devices. The site’s modern and clean design is not only attractive but also functional. It allows for easy navigation and quick access of property listings. Realtor.com is optimized for all devices, including mobile phones, tablets, laptops and desktop computers.
3. Redfin
Redfin, a realty brokerage, has earned a reputation as a pioneer in online home purchasing. Their website, which has a responsive design, works seamlessly on various devices. Redfin offers a wealth information on its website, from interactive maps to virtual tours. You can browse listings on your desktop or smartphone. You can also schedule tours and contact real estate agents.
In conclusion, the three websites of real estate agents show how important it is to have a website design that is optimized across different devices. These websites provide an excellent user experience because they allow users to navigate the site easily, no matter what device is being used.
3.2 Fast Loading speed
1. Zillow Zillow’s popularity is well-founded. It is not only user-friendly, but also boasts a lightning-fast loading speed. The site was designed for quick page loading, so that users can quickly browse through listings. This fast page loading speed makes it simple for potential purchasers to find all the information they need.
2. Realtor.com: Another top real estate website with a fast loading speed is Realtor.com. This site has a reputation for providing comprehensive listings and detailed property data. With its fast loading speed, users can easily navigate through the site and search for properties without any frustrations. Realtor.com has a responsive design that ensures the pages load fast on desktop and smartphone devices.
3. Redfin: Redfin, a real estate site designed for speed, is the fastest website available. The site loads fast and efficiently so users can find the information without any delays. Redfin’s interactive maps and intuitive tools make it simple for users to find properties near their desired location. Redfin’s fast loading speed allows users to quickly access the information needed to make an informed decision about buying or selling a house.
4. Lead Generation Tool
Contact Forms
4.1 Contact Forms on Real Estate Agent Websites
A contact form is essential to generating leads for real estate agents and converting potential customers into actual clients. A well-designed form can make a huge difference in whether a visitor decides if they want to contact the agent. Here are some features that make a contact form successful:
User Friendly Interface: Contact form should be easily accessible on the website. Avoid overwhelming the visitor with too many forms to fill out.
Clear Call-to-Action: Make sure the contact form includes a clear and compelling call-to-action that entices the visitor to reach out. Use action-oriented terminology to encourage them take the next step.
Personalized Fields: contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.
Responsive design: Make sure that the contact form on the website is optimized for mobile devices. Many visitors may access the site from their smartphones or tablet computers. A responsive design makes it easy to fill out the contact form on any device.
Security – Implement security measures, such as CAPTCHA encryption or SSL encryption, to protect the data submitted through a contact form. This helps to build trust with your visitors and assures that their data will be safe.
Automated Responders: Setup automatic responses to acknowledge the visitor who submits the form. This shows professionalism and lets the visitor know that their inquiry has been received and will be addressed promptly.
By incorporating these features into the contact form on a real estate agent website, agents can increase their chances of capturing leads and converting them into clients. A well-designed, user-friendly contact form will have a positive impact on your website and business.
Live Chat Support
When looking for the top real estate agent sites with live chat, there are several key factors that you should consider. It is important to choose a website that has a simple and user-friendly interface. This will allow you to quickly find the information that you need and chat with an agent without any hassle.
It’s important to choose a website that offers a responsive, knowledgeable support staff. The best real-estate agent websites have chat agents who are trained and able answer any questions that you may have regarding the buying or selling processes. They should be able give personalized advice that is based on the specific needs of each client.
When selecting a website with live chat, it is important to take into consideration the availability of the feature. The website’s chat support should be available during convenient times, so that you can access assistance when you are most in need. It’s also helpful to select websites that offer chat in multiple languages to cater to a variety of clients.
It’s also worth looking at the website of the real estate agent to see how they are perceived. Look for websites that have positive reviews and testimonials from satisfied clients, as this is a good indicator of their reliability and professionalism. By following these guidelines, you can find the best real estate agent websites with live chat support to help you with all your real estate needs.
5. Neighborhood Information
5.1 School Rankings
1. Zillow:
Zillow is an extremely popular real estate site that includes school ratings within its listing data. This site allows users to search for homes based on school ratings, making it a valuable resource for families looking to move to a new area.
2. Redfin:
Redfin is a well-known real-estate website that provides school ratings for every listing. Users can easily access school information, including test scores, ratings, and reviews to help them make informed decisions.
3. Realtor.com:
– Realtor.com is a comprehensive real estate website that includes school ratings as part of its property listings. Users can research local education options by looking at detailed information on schools and districts.
4. Trulia:
Trulia, a user-friendly website for real estate listings, includes school ratings. Trulia provides data on schools, including their ratings. This helps buyers find homes that are in areas where their children can get the best education.
5. Homes.com:
Homes.com is a great resource for homebuyers seeking properties in areas with high-rated schools. The website includes information about educational institutions such as school ratings. Users can compare schools in different areas and make informed choices.
Nearby Amenities
5.2 Nearby Amenities: Best Real Estate Agent Websites
The proximity of amenities to the home is one of the most important things to consider when searching for a perfect home. Real estate professionals are crucial in guiding buyers through the different options that they have available. Here are some of the best websites for real estate agents, which can help you choose a home that fits your lifestyle.
1. Zillow:
Zillow offers detailed information about properties including nearby amenities. Users can easily filter their search results based on their preferences, such as schools, restaurants, and shopping centers. Zillow is a top pick for many homebuyers because of its user-friendly listings and comprehensive interface.
2. Realtor.com:
Realtor.com offers a wealth or information about real estate and its surroundings. Users can explore their neighborhood using interactive maps, and view detailed information on schools, parks, or other essential services. Realtor.com offers expert advice from real-estate agents who will guide you through the entire home buying process.
3. Redfin:
Redfin is known for its innovative approach to real estate, offering users a unique blend of technology and personalized service. The website provides detailed property information, including nearby amenities such grocery stores and public transportation. Redfin’s local agents are able to provide valuable insight into the neighborhoods in which you’re interested, helping you to make an informed decision.
4. Trulia:
Trulia is a user-friendly real estate website that offers a range of tools to help users find their dream home. The website provides detailed information about properties, including nearby amenities like schools, restaurants, and healthcare facilities. Trulia also offers a “Neighborhood Insights” feature that provides valuable information about crime rates, commute times, and local amenities to help users make informed decisions.
5. Homes.com:
Homes.com offers a wealth information about properties, including their amenities. Users can search for homes based on their preferred amenities, such as parks, shopping centers, and medical facilities. Homes.com is also a great resource for homebuyers.
These Nearby Amenities Best Real Estate Agent Websites offer valuable resources and insight to help homebuyers locate a property which meets their needs and fits into their lifestyle. These websites can help you find the perfect home for your needs, whether you are looking to buy a house near schools, parks or shopping centers. Finding your dream home has never been easier with the help of real estate agents who are experienced and innovative technology.
6. Client Testimonials
Showcase Positive Customer Feedback
6.1 Showcase Positive Feedback: Best Real Estate Agent Websites
Positive feedback is important when it comes to finding real estate agent websites. Potential clients want to see that others have had a positive experience working with the agent in question. Here are some real estate agent websites which excel at highlighting positive comments:
1. Zillow Zillow allows users to find homes, communicate with agents, and view reviews from previous clients. Agents’ positive feedback can be displayed prominently on their profiles, helping them to build trust and credibility with potential clients.
2. Realtor.com: Another well-known real estate website, Realtor.com also allows agents to display testimonials from satisfied clients. This helps to portray the agent’s professionalism and reliability.
3. Redfin: Redfin takes a unique approach by including a “Recommended Agents” section on their website. Agents selected are based on performance and customer feedback. This makes it easy for users find top-rated agents.
4. Keller Williams: stone harbor real estate agents Keller Williams emphasizes customer satisfaction. Their website has testimonials from happy customers, which showcases the agent’s abilities to deliver results.
5. Coldwell Banker Coldwell Banker’s site includes a section called “Meet Our Agents” where agents can post their success stories. This helps to humanize an agent and establishes a relationship with potential clientele.
Positive feedback on agent websites is crucial for building trust and credibility with potential clients. Agents can attract new business by highlighting their past successes and happy customers.
6.2 Establish Trust with Potential Customers
Building trust with potential clients is essential for real estate agents looking to succeed in a highly competitive market. A well-designed, user-friendly website that demonstrates your professionalism, expertise, and knowledge is a great way to establish trust. Here are 6.2 real estate agent websites which successfully build trust with their potential clients.
1. Zillow.com is a popular website for real estate that allows users to find local agents, search for properties and get an estimated home value. The website’s clean design and easy navigation make it a trusted resource for home buyers and sellers.
2. Realtor.com – Realtor.com, another well-known website for real estate, provides comprehensive listings, market trends and agent profiles. The website’s detailed data and reliable information helps potential clients to feel confident in their home search.
3. Redfin.com – Redfin is a real estate brokerage that offers a full-service experience for buyers and sellers. Their website has intuitive search features, neighborhood guides, as well as agent reviews. This provides a transparent view for potential clients of the home selling and buying process.
4. Compass.com Compass is an exclusive real estate brokerage with an elegant and modern website that appeals primarily to high-end customers. The website showcases stunning property photos, market insights, and agent profiles, creating an exclusive and trustworthy brand image.
5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website includes a variety of resources including property search engines and agent directories that help potential customers feel informed and supported on their real estate journey.
6. SothebysRealty.com – Sotheby’s International Realty – is a prestigious global real estate agent known for its luxury listing and global network. Their website includes high-quality visuals and market reports as well as agent testimonials. This helps to establish the agency’s reputation as a reliable source for high-end transactions.
By studying and implementing best practices from these top real estate websites, you can improve your online presence and build up trust with potential clients who are looking for a knowledgeable and reliable agent to guide them throughout the real estate process.
7. Blog Section
7.1 Provide Value Added Content
1.
Zillow
: Zillow is a popular real estate website that not only provides listings of available properties but also offers valuable resources for buyers and sellers. Users
Find information
Home values, market trends and even advice for buying or selling a house.
2.
Realtor.com
Realtor.com, another top real estate website, provides buyers and sellers with a wealth information. Users can search for properties, find a Realtor, and access market insights to help them make informed decisions.
3.
Trulia
Trulia’s user-friendly interface is renowned for its detailed property listings. In addition to searching for homes, users can find information on schools, crime rates, and local amenities to help them find the perfect neighborhood.
4.
Redfin
Redfin’s unique real estate website offers a combination online tools, and personal service provided by real estate brokers. Redfin allows users to schedule tours, send offers, difference between realtor and real estate agent or even get a refund on their commissions when they buy homes through the site.
5.
HomeLight
HomeLight is an online platform that connects buyers with sellers in their locality. In addition to helping users find an agent, HomeLight provides valuable data on agent performance and market trends to help users make informed decisions.
6.
Estately
Estately has a user friendly website with detailed property listings. It also provides neighborhood information. Users can search for homes using specific criteria like school district or commute times to find their perfect match.
7.
RealScout
RealScout provides users with a comprehensive real estate search platform that includes personalized recommendations. RealScout uses artificial intelligence to learn users’ preferences and recommend properties that meet their criteria.
7.2 Establish Authority in the Industry
7.2 Establish Authority in the Industry
Establishing authority in the real estate industry is crucial to standing out. To stand out amongst the crowd, real estate agents need to have a strong online profile. A top-notch website showcasing your expertise and experiences is one of the best ways to achieve this.
There are several key elements to consider when creating a real estate agent’s website. These elements can help you establish your authority in the industry. First and foremost, your website should have a clean and professional design that reflects your brand and sets you apart from the competition. This will help to build credibility with potential clients and convey a sense of professionalism.
high quality content is an important component of a successful agent website. This includes property listings with detailed information, informative blog posts and resources for buyers or sellers. By providing your visitors with useful information, you will be able to establish yourself as a respected expert in the industry.
In addition, showcasing expertise is crucial. This can be done by showcasing client testimonials, awards, and recognitions. By highlighting past successes, you can build confidence with potential clients. You can also demonstrate why you’re the right choice to meet their real estate needs.
It’s also important to optimize your website for search engines to ensure that potential clients can find you online. This includes creating meta and optimizing the load speed of your site. By improving Search Engine Optimization for your website, you will be able to increase your visibility on search engines and attract new visitors.
Overall, military real estate agent establishing authority in the industry through your real estate agent website is crucial for success in today’s competitive market. By focusing in on creating a professionally designed website, providing useful content, showcasing the expertise you have, and optimizing your site for search engines, your business can stand out and attract more clients.
8. Social Media Integration
Share Listings with Facebook, Twitter and other social media
It is important for real estate agents, when sharing listings on social media sites like Facebook and Twitter to reach a larger audience and gain exposure for their properties, to use the best real estate agent website.
One of the top real estate agent websites for sharing listings is Zillow. Zillow has a user-friendly platform and is widely popular. It allows agents easily upload their listings to Zillow and share them with other social media platforms.
Realtor.com also makes a great site for sharing listings. Realtor.com has a comprehensive database of listings, accurate market statistics, and provides agents the opportunity to share their properties with potential buyers through Facebook, Twitter, YouTube, and more.
Trulia is also a popular choice among real estate agents for sharing listings. Trulia’s interactive maps and neighborhood insights allow agents to create visually appealing listing that will attract buyers on social media.
In addition to these websites, agents can also use their own personal websites or blogs to share listings on social media. By creating a dedicated webpage for their properties, and updating it regularly, agents can attract more traffic from potential buyers who are browsing Facebook, Twitter and other platforms.
To maximize their online presence, agents must use the best websites for real estate agents to share listings with social media. This will allow them to connect with a wider range of potential buyers. By utilizing these platforms, agents can drive traffic to their listings in today’s competitive market.
8.2 Increase brand visibility
8.2 Increase brand visibility: Best real estate agent websites
In the competitive world of real estate, having a strong online presence is essential for success. A top-notch real estate website is one of the best ways for you to increase your brand visibility as an agent. Here are some of best real estate websites that will help you stand out.
– Zillow – Zillow is the most popular website for real estate listings in the United States. As a realtor, having a Zillow profile can increase your visibility with potential clients. You can showcase your listings, receive reviews from clients, and even advertise your services on Zillow.
Realtor.com Realtor.com, another top real-estate website. This website allows for you to create your personal profile, feature your properties, as well as connect with potential buyers. Realtor.com offers advertising options to help you reach more people.
Trulia: Trulia is a user-friendly real estate website that can help you increase your brand visibility. Trulia allows users to create a profile that is professional, showcase their listings, and interact with buyers and seller in the area.
Redfin: Redfin is a popular real estate brokerage that offers a comprehensive website for real estate agents. Redfin is a real estate brokerage that allows you to create an individual profile, add your properties, or even receive leads.
Century21: Century21 offers its agents a powerful real estate website. Century 21 allows you to create a professional profile and showcase your properties. You can also connect with clients around the globe.
You can increase your brand’s visibility and attract new clients by having a strong online presence on these top real-estate agent websites. Make sure you optimize your profile, display your best properties, and engage potential clients to maximize online presence.
9. Interactive Virtual Tours
Engage visitors with immersive experiences
When it comes down to attracting visitors and creating an immersive experience, there are a number of key elements that will make a website standout from the rest. Here are a few best practices for creating an engaging website that informs clients and captivates them:
1. High-quality images: Visuals are one of the most important features of a real estate site. High-quality images and videos can give visitors an idea of what it’s like to live in a property. Visually engaging content can attract visitors and keep them engaged, whether it is a stunning view of the sunset or a spacious bathroom.
2. Virtual tours can be used to immerse real estate visitors into the experience. It’s now easier than ever to create 3D tours that allow visitors the experience of exploring a property in person. This interactive feature allows potential buyers to get a better idea of the layout and flow a property.
3. Neighborhood information. A good real-estate website should include information about surrounding neighborhoods in addition to individual properties. This could include information on schools, restaurants or parks that are important to potential buyers. By providing localized information on a website, visitors can imagine themselves living there.
4. Responsiveness: To guarantee a positive customer experience, it is essential that a real-estate website be mobile-friendly. This means that the website should adapt to different screen sizes and devices, making it easy for visitors to navigate and explore properties on their smartphones or tablets. A responsive website design is crucial to keep users engaged and interested.
5. Clear calls to actions: To convert website visitors into leads, real estate websites should include clear calls of action throughout the site. These calls to actions can help guide visitors in the homebuying experience. They could be a button that schedules a showing or a contact form for more information. By making contact easy for website visitors, a website will help to drive conversions and create leads.
Real estate agents can create an immersive and engaging website experience by incorporating these elements. A well-designed website, with its interactive features and high-quality visuals, can leave a lasting impression on visitors. It will also help agents stand out from the crowd in a competitive marketplace.
Showcase Properties In 3D
When it comes to showcasing properties in 3D, the best real estate agent websites are those that go above and beyond to provide a truly immersive experience for potential buyers. Showcase Properties is a website that excels at this.
One of the key features that sets 9.2 Showcase Properties apart from other real estate websites is their use of cutting-edge 3D technology to create virtual tours of their listings. These 3D tours allow potential buyers to explore a property as if they were actually there, giving them a better sense of the layout, flow, and overall feel of the space.
9.2 Showcase Properties’ website offers 3D tours as well as high-quality photos and detailed descriptions. This attention-to-detail allows potential buyers to see a property in its entirety before ever setting foot inside.
9.2 Showcase Properties also understands how important it is to make the home-buying experience as smooth as possible. Their website has a user-friendly interface and is easy to navigate. Buyers can easily search for properties, see listings, and contact agents.
Overall, the 9.2 Showcase Properties website is a standout agent website which prioritizes both buyer and seller needs. With their innovative use of 3D technology, high-quality photography, and user-friendly interface, they make the process of buying or selling a home a more enjoyable and efficient experience for everyone involved.
10. Contact Information and Call to Action
Display Phone and Email Address Prominently
It is vital to include your contact information on a real estate site. You should make sure that your email and phone number are easily accessible so that clients can contact you with any questions or to set up viewings.
You can showcase your contact details by dedicating a special section to this purpose on the homepage. This section is best placed at the very top of the page. It will be the first thing that visitors see as they arrive on your site. Use contrasting colors for the text and background to make it stand out.
Your contact information can also be included in the header and footer of your site. Your phone number, email address and website will always be visible to visitors no matter what page they are on. Including a clickable phone number that allows users to easily call you directly from their mobile device is also a great feature to have.
Some real estate agents choose to include a contact form on their website as well, which can be a convenient way for clients to reach out to you without having to pick up the phone. However, it’s still important to prominently display your phone number and email address alongside the contact form for those who prefer more direct communication.
Your website should also be mobile responsive. In addition to making your contact information visible, you can make it more accessible to your clients by ensuring that your site is mobile friendly. The majority of Internet users now access websites through their smartphones or tablet devices, so having a website that is optimized for mobile will ensure that potential customers can easily find and reach you no matter where in the world they are.
Overall, when it comes to creating a successful real estate website, making your phone number and email address easy to find is key. By implementing this strategy and making sure your contact info is prominently displayed you can increase your chance of converting visitors to clients and ultimately grow your business.
10.2 Encourage visitors who are interested in scheduling a consultation to do so
It is important to find a website that encourages visitors to schedule a meeting. This is essential because it allows for potential clients to contact the agent quickly and easily to start the process of purchasing or selling a property.
The top real estate websites achieve this by prominently displaying a button or form that says “Schedule a Consultation”. This makes it simple for visitors of the website to quickly find out the information they require to take the next steps in their real-estate journey.
In addition to a clear “call-to-action” for scheduling a free consultation, the best websites of real estate agents also provide valuable information and resources to educate their visitors about the real-estate market and buying or selling processes. This can include blogs, videos and market reports.
Easy navigation and a user friendly interface are other features of websites which encourage visitors to book a consultation. Visitors should find the information quickly and easily, whether they are looking for contact information of the agent, information about properties for sales, or resources to help buyers and sellers.
The best websites for real estate agents are those that put their visitors first and make the next step easy. These websites can help agents convert more clients by providing valuable resources, clear call-to-actions, and a user friendly experience.